At TravelManagers, you’re in business for yourself, but never by yourself. Our “own brands” model gives personal travel managers (PTMs) the freedom to build and promote their own unique travel brands, backed by the systems, support and reputation of TravelManagers.
One of the best examples of this in action is our PTM Carla Vassalo’s Elite Events Travel Group.
What is an “own brand” at TravelManagers?
An own brand is your customer-facing identity –
the name, look and positioning you take to market.
As a PTM with
TravelManagers,
you can:
- Create and trade under your own brand name (e.g. “Elite Events Travel Group”)
- Build a website and social presence that reflects your niche and personality
- Tailor your messaging and marketing to the clients you most want to work with
- Showcase your own expertise and story while leveraging the trust and credibility of TravelManagers
Behind the scenes,
you're supported
- National Partnership Office (NPO) support
- Technology, ticketing and reporting
- Supplier relationships and commercial benefits
- Compliance, licensing and financial security
- It’s your brand with our backing
Case study:
Elite Events Travel Group –
with Carla Vassalo
Carla Vassalo’s Elite Events Travel Group is a powerful example of what’s possible when a PTM builds an own brand within TravelManagers.
A brand built around events and experiences:
- Carla specialises in crafting high-end, curated travel experiences around:
- Major global events
- Special interest and group travel
- Bespoke itineraries and hosted journeys
- By trading under Elite Events Travel Group, Carla has created a brand that speaks directly to her ideal clients – those who value exclusivity, personal service and unforgettable, event-focused travel.
- Freedom to brand, structure and grow
Within TravelManagers, Carla has been able to:
- Position Elite Events Travel Group as a specialist events and experiential travel brand
- Develop her own marketing and client communications, aligned with her tone, look and feel
- Build partnerships and hosted programs under her own brand identity
- Grow a loyal client base that associates her expertise with Elite Events Travel Group
All while relying on TravelManagers for:
- Ticketing and back-office support
- Industry and supplier relationships
- Risk management and compliance
- A national community of like-minded PTMs
- How the own brand model supports your business
If you’re a travel professional ready to create or grow your own brand – whether it’s the next Elite Events Travel Group or something completely unique – TravelManagers gives you the platform, support and freedom to make it happen.
