Marketing
Marketing is the key to growing your business and although it’s important you understand the fundamentals, we fully recognise that your expertise lies in making your clients’ travel dreams a reality. That’s why TravelManagers Australia offers personal travel managers a comprehensive marketing program.
It begins with us teaching you to write a marketing plan which aligns with your business goals and that’s the first thing we do during your marketing induction. Then we’ll provide you with tools to make it happen, and a team of experts to help you build your profile, grow your customer base and generate enquiries. This not only ensures brand consistency, but also takes the guess-work out of where and how.
Here are some of the ways we’ll assist you
Your personal website
We’ll provide you with your own website, allowing you to highlight your areas of specialty, promote deals and tours, provide news and events about your business, create custom pages for travel tools and special projects, and write your own blog.
Your personal website is the most important element in marketing your business.
Your own newsletter system
You will also have your own e-newsletter system which you can use to send personalised marketing communications to your database. Through automation you can create welcome journeys for new subscribers, keep subscribers engaged and segment your database to further personalise your messaging to individual subscriber interests.
Niche product offerings
We understand your passions are as individual as you are and you may want to develop a niche offering around these. We’ll help you to brainstorm your idea,
introduce you to partner suppliers who you can work with to develop your product, and we’ll provide guidance on reaching your target audience.
Marketing expertise
Our team of marketing experts are here to help you align your individual marketing activities with your business goals. We have decades worth of experience between us and our specialties vary from graphic design to business development, digital marketing and social media.
Partnership marketing campaigns
TravelManagers has a tactical campaign program whereby we negotiate exclusive deals with our partner suppliers to promote across multiple channels including our consumer website, social media and e-newsletter.
We also provide you with campaign assets to promote to your individual audience.
Consumer marketing, blog articles & PR
TravelManagers is active in the travel sector with news stories, blog articles and public relations activity, driving enquiry and brand awareness. We proactively look for opportunities to give personal travel managers additional exposure.
Branded stationery and merchandise
You’ll have access to our range of branded stationery which you can personalise with imagery and colours…reflecting your own individuality. We also have a range of branded merchandise which you can purchase to surprise and delight your clients.
Marketing templates and collateral
Our marketing collateral includes advertising and promotional material, expo kit, car decals and more. Our comprehensive suite of templates allows you to create your own multi-channel marketing materials which you can personalise to suit your message and target audience. We also have in-house graphic design services for unique requests.
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