Marketing is the key to growing your business and although it’s important you understand the fundamentals, we fully recognise that your expertise lies in making your clients’ travel dreams a reality. That’s why we offer personal travel managers a comprehensive marketing program.
It begins with us teaching you to write a marketing plan which aligns with your business goals and that’s the first thing we do during your marketing induction. Then we’ll provide you with the tools to make it happen, and a team of experts to help you build your online profile, connect with your communities, grow your customer base and generate enquiries. This not only ensures brand consistency, but also takes the guess-work out of where and how.
We’ll provide you with your own website. This is the most important element in marketing your business. We’ll teach you how to highlight your areas of specialty, communicate your services, promote tours, write a blog, and share news and events.
We run an extensive marketing campaigns program, whereby we negotiate exclusive deals with our partner suppliers to promote across multiple channels including our consumer website, social media and your newsletter database.
We’ll help you to brainstorm your idea, connect you with the right partner suppliers who you can work with to develop your product, and we’ll provide guidance on how to reach your target audience through your marketing channels.
You will also have your own e-newsletter system which you can use to send personalised marketing communications to your database.
Through automation you can create welcome journeys for new subscribers, segment your database to further personalise your messaging, and analyse the results from your activities.
Our team of marketing experts are here to help you align your individual marketing activities with your business goals. We have decades worth of experience between us, both within and outside of the travel industry, and our specialties include business development, graphic design, digital marketing and social media. And we provide ongoing training based on our network’s needs.
Use ready-made blogs, social content, quizzes and licensed imagery to help keep your marketing active and engaging.
Comprehensive event resources help you plan, promote and run successful local events with confidence.
Create personalised digital and print marketing assets using customisable templates, branded materials and preferred supplier resources.
