Marketing
Marketing is the key to growing your business and although it’s important you understand the fundamentals, we fully recognise that your expertise lies in making your clients’ travel dreams a reality. That’s why we offer personal travel managers a comprehensive marketing program.
It begins with us teaching you to write a marketing plan which aligns with your business goals and that’s the first thing we do during your marketing induction. Then we’ll provide you with the tools to make it happen, and a team of experts to help you build your online profile, connect with your communities, grow your customer base and generate enquiries. This not only ensures brand consistency, but also takes the guess-work out of where and how.
Here are some of the ways we’ll assist you
Your personal website
We’ll provide you with your own website. This is the most important element in marketing your business. We’ll teach you how to highlight your areas of specialty, communicate your services, promote deals and tours, write a blog, and share news and events. You can also create custom pages from scratch for travel tools, special projects, or whatever else it is you’d like to share.
Your own newsletter system
You will also have your own e-newsletter system which you can use to send personalised marketing communications to your database.
Through automation you can create welcome journeys for new subscribers, segment your database to further personalise your messaging, and analyse the results from your activities.
Partnership marketing campaigns
We run an extensive marketing campaigns program, whereby we negotiate exclusive deals with our partner suppliers to promote across multiple channels including our consumer website, social media and your newsletter database. These are consistently successful in driving sales to our PTMs. And the best part is, we do the work – all you need to do is ensure your clients are subscribed.
Marketing expertise
Our team of marketing experts are here to help you align your individual marketing activities with your business goals. We have decades worth of experience between us, both within and outside of the travel industry, and our specialties include business development, graphic design, digital marketing and social media. And we provide ongoing training based on our network’s needs.
Niche product offerings
We understand your passions are as individual as you are, and you may want to develop a niche offering around these. We’ll help you to brainstorm your idea, connect you with the right partner suppliers who you can work with to develop your product, and we’ll provide guidance on how to reach your target audience through your marketing channels.
Marketing Content
We are active in the travel sector, producing our own inspiration-driven marketing content based on current trends, including blogs, quizzes, and social media that personal travel managers can share. In addition, we provide access to a fully licensed image library and will even upload a brand kit into your Canva Pro account to make it easier for you to create your own custom content.
Expo kits
Many of our personal travel managers run their own local events, big and small. We’ve created a comprehensive expo kit to help you plan, promote and execute a successful event. This kit includes budget trackers, checklists, marketing assets and templates and advice on how to follow up with your attendees afterwards.
Marketing templates and collateral
Our marketing collateral includes digital, print, signage and promotional materials. Our comprehensive suite of templates allows you to create your own multi-channel marketing assets which you can personalise to suit your message and target audience. You’ll also have access to our range of branded stationery and merchandise through our preferred suppliers.
Join TravelManagers and live your best work life every day.
TravelManagers respects and honours the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and culture of Aboriginal and Torres Strait Islander peoples on the lands where we work and gather, and those we visit.